B521320_Tumi_HO24_vid5_19DFrameBlackTexture_en-US_10_16x9.mp4
DDLM_Ghost_Kitchen_Version_B_OLV_EL_16x9_06.mp4
These projects were shot, delivered and aired throughout 2024 and 2025. Each spot showcases a unique aspect of commercial production: the Uber Eats X Modelo spot utilizes still photography and animation to highlight various aspects of Hispanic culture, the Aperol X US Open spot required a single still of downtown Manhattan taken on the Hudson River tennis courts in the West Village of NYC, and the TUMI shoot was a full-scale commercial production -complete with executive clientele, high-scale logistical management, and many more hands-on requirements.
Beepublic_Bingo_March_2025.MP4
This spot combines three pitch concepts into one cohesive narrative. Using a mix of rips, original shots, and previous Coca-Cola advertisements as its foundation, the story follows a man watching a sporting event while drinking Coke. We experience his emotional journey throughout the game, while also seeing the perspective of his Coke can during his outbursts, enthusiastic reactions, and final moment of satisfaction.
The stop motion photography was inspired by the critically acclaimed [*Para Todos](<https://www.youtube.com/watch?v=4FADaGZ6QEw>)* campaign, creating a striking contrast between its distinctive color palette and framing and the intimate close-ups of the protagonist's face and body.
Coffeemate_Cafecito_9x16_22s.mp4
Since Saratoga markets their product as a luxury, high-class bottled water, I wanted to appeal to both their sensual and romantic consumer base. Both spots start tight on the product and gradually reveal the entire image, though their space, speed, and tone create distinctly different feelings.
Each of these spots were shot with a combined budget of $100, using my iPhone 15 Pro and materials/products that I had lying around. The goal of each of them was to showcase a different emotion, sense of time and space, and season; in addition to a different, unique capability of the iPhone. I concepted, produced, shot, and edited these spots, with assistance from Yinka Soda, Michael McLenighan, Tom Brink, Ben Hedrick and Maisy Norwood.
This spot intentionally preys upon the thirsty. Calling out to those in need of a beverage and gently whispering in their ears “Grab a Modelo”.
When I pitched it, the Director of Content Production at the company I worked for at the time told me “We have been trying to get that shot forever, good luck.” I took that as a challenge, and when I presented it to him, I received both a standing ovation and a one word question - “How?”
To test the iPhone's masking capabilities, my team and I captured 4 separate shots: a blank plate of the plastic-covered canvas, the bottle with its applebox stand, the axe's shadow, and the creamer splatter. We maintained consistent exposure and light intensity across all shots before combining them in post-production.
While Winter is the most abstract in the campaign's seasonal theme, it showcases a unique sense of place. The other three spots directly connect to their respective seasons, but Winter uses color and intimacy to evoke the feeling of being bundled up yet exposed simultaneously.
©2025 Isaac Martin