B521320_Tumi_HO24_vid5_19DFrameBlackTexture_en-US_10_16x9.mp4
DDLM_Ghost_Kitchen_Version_B_OLV_EL_16x9_06.mp4
These projects were shot, delivered and aired throughout 2024 and 2025. Each spot showcases a unique aspect of commercial production: the Uber Eats X Modelo spot utilizes still photography and animation to highlight various aspects of Hispanic culture, the Aperol X US Open spot required a single still of downtown Manhattan taken on the Hudson River tennis courts in the West Village of NYC, and the TUMI shoot was a full-scale commercial production -complete with executive clientele, high-scale logistical management, and many more hands-on requirements.
B611874_Johnnie_Walker_Level_Up_Blue_and_Bananas_en-US_15_v5_withmix.mp4
Beepublic_Bingo_March_2025.MP4
V4_Lagavulin_Sensory_Symphony_1.mp4
Diageo_21Seeds_June_batch_1_GirlsCallTheJelloShots_draft14.mp4
Since late September 2025, I have had the pleasure of being the Lead Producer and Videographer for headlining comedian and impressionist Matt Friend. I have shot some of the finest content of my career to date working with him, had the opportunity to see the country, and contribute to the career of an extremely talented individual. Videos I have shot for him that have been posted have seen tens-of-milions of views, while much of the content I shoot is to help him prepare and organize his material for his upcoming comedy special.
This spot combines three pitch concepts into one cohesive narrative. Using a mix of rips, original shots, and previous Coca-Cola advertisements as its foundation, the story follows a man watching a sporting event while drinking Coke. We experience his emotional journey throughout the game, while also seeing the perspective of his Coke can during his outbursts, enthusiastic reactions, and final moment of satisfaction.
The stop motion photography was inspired by the critically acclaimed [*Para Todos](<https://www.youtube.com/watch?v=4FADaGZ6QEw>)* campaign, creating a striking contrast between its distinctive color palette and framing and the intimate close-ups of the protagonist's face and body.
Out of 31 other pitch videos, this one was specifically praised, and used as the baseline for the campaign that followed suit. You can find the final product, *Uncanned Emotions*, beneath the pitch. While I was not involved in it’s production, I am extremely proud to have been able to play a part in the earliest moments of such an impactful spot.
Coffeemate_Cafecito_9x16_22s.mp4
Since Saratoga markets their product as a luxury, high-class bottled water, I wanted to appeal to both their sensual and romantic consumer base. Both spots start tight on the product and gradually reveal the entire image, though their space, speed, and tone create distinctly different feelings.
